185. Pop-Ups, Lead Magnets, and Legal Tips for Successful Email Marketing with Davey Jones of BDOW

The Legal Paige® Podcast

Could a simple pop-up on your website be the secret to boosting engagement and generating more leads for your business?

In this episode, I’m sitting down with serial entrepreneur and marketing expert Davey Jones to dive into the ever-evolving world of email marketing. We cover the latest trends for email collection in 2024 and beyond, including how to strategically use pop-ups, lead magnets, and webinars to grow your list. Davey also shares his experience with rebranding BDOW!, a tool designed to improve website lead generation and user experience. Of course, we also touch on the legal side of things, including why trademarking is crucial for protecting your brand.

Tune in to learn how you can level up your email marketing strategy and protect your brand with these episode highlights:

• Email marketing is still one of the most reliable channels for conversions and business growth.
• Your lead magnets should provide immediate, actionable value, which is something your audience can use right away.
• Pop-ups are an essential tool for email collection, but they need to be strategically placed on high-traffic pages.
• Don’t forget about legal compliance! Make sure your email collection efforts follow privacy policy and GDPR rules.
• Trademarking your brand name early on will protect your business and add long-term value.

Connect with Davey:
https://daveytjones.com/

Links and Resources:

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