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Precision Analytics: Your Secret Weapon for Confident Business Decision-Making
Manage episode 380027044 series 3521162
İçerik Jeff Bullas tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Jeff Bullas veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Mark Stouse is the CEO of Proof Analytics, a sales and marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows true business impact and financial worth.
The company’s ‘Proof Business GPS’ guides businesses through the whole marketing lifecycle, and provides a complete picture of a company’s marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels.
An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investment to revenue, margin, and cash flow impact in complex, long-cycle companies.
In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders.
What you will learn- Mark’s journey in building his software platform Proof Analytics
- How to develop a good reputation in B2B marketing
- How Proof Analytics is implementing AI into their systems
- Mark shares the onboarding process for businesses interested in Proof Analytics
- How to decide whether your company should outsource analytics or manage it in-house
- Why it’s critical to understand your own limitations and be open to learning throughout the entrepreneurial journey
- How detailed analytics can help you make confident business decisions
- Mark shares his key learnings as an entrepreneur
- Plus loads more!
100 bölüm
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