Podcast Movement 2024: What I Learned About Audio Metrics and YouTube's Importance

The Jag Show

I came out of Podcast Movement 2024 with two key takeaways: better audio analytics, and the importance of YouTube.

Today, I explain that downloads, while still industry standard, do not paint the whole picture of who's listening to your show, when, and for how long? The real key data can be found on your dashboards within Apple, Spotify, and YouTube.

Speaking of YouTube, the biggest change in podcast survey data between 2023 and 2024, per Tom Webster of Sounds Profitable, is the percentage of consumers who are discovering podcasts on YouTube. Having at least your audio on YouTube is crucial at this point. Should you have your video there as well? Ideally yes in the world of SEO and algorithms, but Tom explained why it may not be a good idea for everyone.

Finally, what about growing your podcast? I share some tips I learned on how to do that. Spoiler: you have to do more than blast each episode onto all your social media channels.

Also, the Sounds Profitable Podcast Landscape webinar is this Wednesday, featuring a treasure trove of conumption data. You can sign up here: https://zoom.us/webinar/register/1417244414089/WN_FmmkfieESZ69XqSSpXptlQ#/registration

Find jag on social media @JAGinDetroit or online at JAGinDetroit.com