Scaled Offers to Turbo-Charge Client Hires w/ Tony Karls - #103

The J. Sterling Hughes Show

Are you missing out on potential clients?
Most family lawyers give potential clients one offer: hourly representation.
There is a better way to serve clients than with just one offer.
Having multiple offers is a great way to incrementally grow sales. We call this "scaled offers" at Sterling Lawyers.

In this show, my co-founder, Tony Karls, and I cover:
1 - The problem with jumping straight from "I don't know you" to "Spend money with me"
2 - How to create a series of scaled offers that build trust and nurture leads
3 - Leveraging free resources like calculators, webinars, and workshops to capture attention
4 - Strategies for small firms to implement scaled offers with limited resources
5 - Giving value without expectation to build stronger client relationships

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