Stop Italian Sounding with Robert Campana

The Italian Radio Hour

This week on The Italian Radio Hour - What does “Italian sounding” mean? This week, we discuss with Robert Campana, Founder of "Stop Italian Sounding" the ramifications of using an Italian sounding product name to induce consumers into erroneously associating the local product with the Italian one. This is done through the use of words, colors, images, and geographical references. These products are not technically illegal as they do not typically damage the intellectual property in the country where they are sold. The economic value of this phenomenon is about €100 billion (USD $121 billion) on a world wide scale. Robert's mission is to teach about the differences between real and Italian sounding food & beverages products by emphasizing the following values: history, tradition, and craftmanship. To learn more, follow Stop Italian Sounding on: IG: https://www.instagram.com/stopitaliansounding FB: https://www.facebook.com/stopitaliansounding/ www.stopitaliansounding.com Robert had also hosted me on his podcast , Here is the link where we switched the roles behind the microphone: https://www.youtube.com/watch?v=QnmC-lYgA0Q&t=3s