#715 A Deep Dive Into Branding And Thought Leadership With Annika Haataja & Kineta Kelsall

The Internet Marketing Podcast

In today's episode of the Internet Marketing Podcast, our conversation covers the interconnection between branding and organic marketing; the role of social media in brand ownership, and the significance of authenticity in storytelling. We also delve into thought leadership and explore some practical ways organisations can engage and use it to create valuable online content. Our experts this week are Annika Haataja & Kineta Kelsall, both SEO experts with a passion for brand driven content. If you’re looking for practical tips on how to use thought leadership to strengthen your brand, this episode is for you.

In this episode:

06:30 Identifying brand gatekeepers, integrated strategy and maintaining brand messaging consistency.

07:45 How does social media fit into brand ownership and responsibility?

13:00 Discussing leadership and thought leadership in organizations.

16:44 Thought leadership in business can come from anyone, not just CEOs. Incentive programs can help boost employee advocacy.

19:22 Encouragement to explore new ideas and resources.

Resources mentioned in this episode:

How to build a story brand by Donald Miller

https://www2.deloitte.com

More about our guests:

Annika is the SEO Director at Seeker Digital, a UK-based organic performance agency. With over 7 years’ experience in technical and on-site SEO, she heads up all SEO delivery across clients.

Connect with Annika here:

https://seeker.digital/

https://www.linkedin.com/in/annika-haataja/

Kineta is the founder of the School of Social with over 12 years of experience in integrating the realms of paid, owned, and earned social media. Her passion lies in understanding the psychology of human interactions, delving into how people think, feel, and act online.

Connect with Kineta here:

https://www.schoolofsocial.org.uk/

https://www.linkedin.com/in/kinetakelsall/

To find out more about us and the show visit https://internetmarketingpodcast.org

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Hosted on Acast. See acast.com/privacy for more information.