It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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İçerik The Internal Comms Podcast and AB Comm tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan The Internal Comms Podcast and AB Comm veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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Episode 72 – Making your way to the top
MP3•Bölüm sayfası
Manage episode 349196570 series 2501112
İçerik The Internal Comms Podcast and AB Comm tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan The Internal Comms Podcast and AB Comm veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Episode 72 of The Internal Comms Podcast sees host Katie Macaulay joined by Adrian Cropley, CEO and founder of Cropley Communication and the Centre for Strategic Communication Excellence. An industry stalwart, Adrian has witnessed the evolution of IC from PR’s ‘ugly cousin’ to a business-critical strategic imperative. He’s clear that today’s practitioners are not simply ‘communicators’, but ‘communication professionals’. And while he’s had to navigate some tough environments over the course of his career to earn that recognition, Adrian is a staunch advocate for emerging comms professionals making it all the way to the top table. This episode explores the many benefits to IC professionals of defining standards of practice and gaining accreditation within the IC profession, as well as making time to learn from a coach. Katie and Adrian draw on their wealth of experience to offer guidance to those navigating their comms careers, offering actionable advice for development at pace. If you have any thoughts or comments on this episode, share them using the hashtag #TheICPodcast. And make sure you’re following us @abthinks. If you haven’t yet subscribed, be sure to hit that button today.
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123 bölüm
MP3•Bölüm sayfası
Manage episode 349196570 series 2501112
İçerik The Internal Comms Podcast and AB Comm tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan The Internal Comms Podcast and AB Comm veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Episode 72 of The Internal Comms Podcast sees host Katie Macaulay joined by Adrian Cropley, CEO and founder of Cropley Communication and the Centre for Strategic Communication Excellence. An industry stalwart, Adrian has witnessed the evolution of IC from PR’s ‘ugly cousin’ to a business-critical strategic imperative. He’s clear that today’s practitioners are not simply ‘communicators’, but ‘communication professionals’. And while he’s had to navigate some tough environments over the course of his career to earn that recognition, Adrian is a staunch advocate for emerging comms professionals making it all the way to the top table. This episode explores the many benefits to IC professionals of defining standards of practice and gaining accreditation within the IC profession, as well as making time to learn from a coach. Katie and Adrian draw on their wealth of experience to offer guidance to those navigating their comms careers, offering actionable advice for development at pace. If you have any thoughts or comments on this episode, share them using the hashtag #TheICPodcast. And make sure you’re following us @abthinks. If you haven’t yet subscribed, be sure to hit that button today.
…
continue reading
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