Manage episode 361547149 series 3470114
The next generation of travellers have started planning, booking and travelling. And they’re not travelling like the generations that came before them. In fact, Gen-Z are already demonstrating some surprising planning and booking behaviours. In this episode of The Hotel Marketing Show, we talk with Sam Weston, Marketing Manager at 80 DAYS about this new generation, Gen-Z, and how hotels can reach them, appeal to them and even if it’s worth it for your hotel to target this segment in the first place.
Download the report from 80 DAYS: Gen Z Booking Trends
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