Rebecca Trahan and Elizabeth Apelles from Honeycomb Health

The Health Design Podcast

For Rebecca Trahan, the art of communication is a subtle one. Her clean designs communicate client messages clearly, with a simple elegance. In 1994 she established her award-winning communications firm Barking Dog Design, along with her not-so-silent partner, Wilma the Weimaraner. Rebecca particularly enjoys working with clients who provide services to the community, and is stimulated by the challenge of creating effective visual communication for those with socially conscious missions. Surviving SCAD lead Rebecca to a third passion, advocating and building awareness for the rare disease community and serendipitously partnering with the nonprofit Honeycomb Health, started by Elizabeth Apelles, Founder and CEO of The Greater Than One Group, a global healthcare marketing and communications agency, who has several friends and relatives afflicted with rare diseases and saw how difficult it was for them to manage and share their health information. Honeycomb Health (HH) unites patients, family members and health providers in rare disease management so that everyone affected by a rare disease could gain the power to securely store, manage, and share comprehensive information about their health. Honeycomb Health also offers free online store fronts to rare disease advocacy groups as a way to contribute to funding new research. https://honeycombhealth.store/ Elizabeth Izard Apelles is CEO of The Greater Than One Group (GTO). GTO is an independent healthcare marketing and communications agency. GTO’s digital-first, technology-enabled framework uniquely leverages the convergence of content, media and data to advance your healthcare marketing investment and build powerful healthcare brands.