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Why Happy Customers Are Your Powerful Marketing Assets - PeterThomasRoth
Manage episode 360665396 series 3435890
İçerik Jon LaClare tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Jon LaClare veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Ashley Prosek, Director of Marketing
PeterThomasRoth.com
When Trinidad Sandoval made a TikTok video to review an eye-tightening product in 2021, she had no idea what was coming. In under four days, the video garnered millions of views and attracted magazine reviewers who called it "movie magic" and "amazing.” That product is the Instant FIRMx Temporary Eye Tightener made by Peter Thomas Roth.
Over the last several months since Trinidad made the video, Peter Thomas Roth has seen a massive spike in orders and sales for its products. Today, Ashley Prosek, Director of Marketing at Peter Thomas Roth, joins us on the podcast to share the before-and-after story of how the company found mainstream attention and success.
In today’s episode of the Harvest Growth Podcast, we’ll cover the following:
● The blueprint for building a viral brand.
● Why continuous iteration, improvement, and testing help a brand stand out in the consumer's mind.
● The shortcut to growing sales in retail stores.
● Two tactics for making any marketing campaign profitable.
● Why listening and learning from customers and supply chain partners is crucial.
● And so much more!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands that now total over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
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