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38: WRITE TO SELL with Million Dollar Word Stylist Apryl Beverly
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Welcome to episode 38 of The Guava Girl Podcast!
In this episode I am joined by million dollar Word Stylist Apryl Beverly. Listen to her expert tips on how to connect with your audience, write successful sales pitches, and communicate your product all while staying true to yourself.
IN THIS EPISODE WE LEARN ABOUT:
-Following your own goals (& not others' expectations)
-How to turn your passion into profit
-Making sure your personality shines through your content
-Relating to your audience
-Amplifying your brand voice
-How to use "that you's" & "so you can's"
-Practicing a work/life blend
IMPORTANT MOMENTS
10:10: Apryl's story
14:30: Turning your passion into profit
17:43: The behind the scenes of social media (& the know, like & trust factor)
20:14: Being yourself in your messaging
28:35: Actionable steps to improve your copy
31:20: How to use (& what are) "that you's" and "so you can's"
39:45: Having a work/life blend
44:43: Closing advise - your words matter
POWERFUL QUOTES
“Relate on a human level before selling"
"Copywriting is the art of having a sales conversation in writing"
"Your audience has to know you, like you, and trust you before they can buy from you"
"People can no longer hide behind the brick and mortar... we want to see the people behind the business"
"You have permission to show up as you are"
"Don't let your head get in the way of what your heart has to say
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