20: HOW TO START A PODCAST IN 2019

The Guava Girl Podcast by Isabella Silverio

Today, I’m talking about a brief history of starting my podcast. I started a podcast in April 2018. I had so many other things I should have focused on, but I essentially hopped on the podcast bandwagon. In the past, I have had issues with follow through, so I was like okay I’m going to put out two episodes a month, and I just couldn’t do it on my own. I mean I was pretty consistent and would get out the two a month, but then it just started feeling like a chore.

The downloads were very low; I was getting less than 100 downloads. Maintaining the Instagram and upload time, was not consistent either. So, not a lot of people were leaving reviews, because everything was just inconsistent and all these factors did not lead to a successful podcast.

But, I always had a podcast producer, I was always very clear that I didn’t wanna do the podcast editing. So, she has been helping me from day one, she edited my very first episode, the GuavaGirl ten commandments, which is still favorite to this day. It’s honestly such a good pick me up, and it really sets the tone for the new year.

The first podcast was completely scripted, and I wrote everything down, I was so nervous, I had no idea what to say. We filmed the intro and other things like 100 times. But, now I kind of freehand the podcast, I have an outline and use Facebook questions as well.

I’ve been told I have a good podcasting voice (not trying to say other people don’t), but others don’t sound like they’re passionate about what they are saying.

For me, I have very high energy; you never know what I’m gonna say. To have a successful podcast you have to high energy, you want to make their day, and try to not be a dull person.

People listen to podcasts in the morning; they want to feel like, “Yeah this is such a great way to start my day!” You have to have the audience feeling that really high energy, want them to say, “Holy shit, yeah she’s cursing, it’s such a good time, she totally read my mind!” So these are things I learned on the back burner of podcasting.

I’m going to be really upfront about pricing, so I paid Kelsey, my podcast producer, like $50 an episode just for recording. This was before she did any of my graphics, I would upload into Anchor, which is a platform to upload your podcasts on. And then all Kelsey was doing was recording for the audio and fixing like the off balance, editing, and cuts.

I would always recommend outsourcing. I have friends that have podcasts and aren’t outsourcing, but they can’t be consistent, they have a good listenership but so much of their week is dedicated to the podcast. Recording takes an hour or so, editing another one and a half hours, creating graphics another hour, so that’s almost 3 hours of your week that you’re dedicating just to this podcast.

And it’s not just a podcast it’s a huge driver for sales in my business. I am creating touch points with you guys, connecting with you, answering your questions, and giving unlimited value to you. I literally give it all away every fucking time on this podcast. If you listened to my sales podcast you know, I didn’t hold back. You guys sent me in my DMs saying, “I made 8k listening to your last podcast.”

If you’re trying to build your brand, trying to get clients, make sales, passive income. You want to position yourself as a leader.

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