Innovative Strategies for Modern Marketers with Josh Golden Ep 193 - The Global Discussion

The Global Discussion

In this episode, Host Simon Hodgkins speaks with Josh Golden, the Chief Marketing Officer of Quad. With over three decades of award-winning experience in brand marketing, advertising, creative development, technology, and production, Josh has a wealth of knowledge and insights that are both inspiring and educational.

A Storied Career in Marketing and Innovation

Josh Golden's career is a fascinating journey through various facets of the marketing world. Starting in film and TV, he held his first significant role at Paramount as the head PA for the John Tesh and Leeza Gibbons Show. He then transitioned into consulting, even working on the OJ Simpson trial, where he was responsible for creating graphic exhibits.

His career continued to evolve as he moved into the agency side, working with renowned agencies. Later, he took on significant roles at major brands such as Xerox and NBC Universal. At NBC Universal, Josh was instrumental in driving the digital revolution, including the launch of Hulu.

In his role at Quad, Josh oversees a company that supports a wide array of marketing services, from direct mail and magazines to digital and creative production. Quad's transformation from a manufacturing and printing company to a comprehensive marketing solutions provider is a testament to Josh's visionary leadership.

Insights on the Modern CMO Role

During this episode, Josh shared valuable insights into the evolving role of the Chief Marketing Officer (CMO). He highlighted the increasing complexity and demands of the position, driven by the rapid pace of technological advancements and the need for continuous adaptation. Josh emphasized the importance of understanding the marketer's pain points and providing solutions that make their jobs easier.

The Human Element in Marketing

One of the standout moments in the discussion was Josh's emphasis on the human element in marketing. He believes that enjoying the work you do and the people you work with is crucial to success. Josh shared his philosophy of fostering a collaborative and enjoyable work environment where different thinkers can come together to solve problems creatively.

He also touched on the importance of gratitude and humility in professional relationships, advising young marketers always to express appreciation and maintain a learner's mindset. His message resonated deeply, highlighting that the relationships and joy derived from working with a dedicated team are at the core of successful marketing.

Exciting Times Ahead for Quad

The episode was particularly special as it coincided with the launch of Quad's new creative agency, Betty, named after the mother of Quad's founder. This new initiative aims to provide 24/7 global production and creative quality, further enhancing Quad's ability to deliver comprehensive marketing solutions.

Josh's enthusiasm for Quad's future was palpable. He spoke about the company's innovative offerings, including in-store digital displays and AI components that enhance marketing services. It's clear that Quad is positioned for continued growth and success, driven by a commitment to innovation and excellence.

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