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059 What's the point of marketing my business?
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İçerik Lucy Rennie tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Lucy Rennie veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Hello and welcome to this week's episode of the Future Proof Your Business podcast. I'm Lucy Rennie. Today, we're delving into a topic that's really close to my heart: marketing. Having worked extensively in business communications, I've encountered many questions and challenges around marketing. So, let's explore how thinking differently about marketing can future-proof your business.
Summary:
In today's episode, I'll be discussing the changing landscape of marketing and challenging some of the traditional approaches. I'll share insights from my conversations with various business leaders, highlighting some common misconceptions about marketing. Whether it's the MD of a successful engineering firm questioning the value of marketing or a frustrated business owner trying to manage multiple platforms, I'll offer a fresh perspective.
I'll emphasise the importance of building and strengthening your brand to attract the right audience. I urge businesses to look beyond traditional marketing methods and consider a more holistic approach that focuses on long-term sustainability and engagement with various stakeholders.
Key Takeaways:
- Broaden Your Perspective: Move away from traditional marketing concepts and think holistically about your brand and its values.
- Know Your Audience: Understand who you're trying to attract and why they should choose your business.
- Internal Marketing: Engage your team as brand ambassadors, starting from the inside out.
- Focus on Retention: Think of your business as a bucket; focus on retaining customers rather than constantly filling the funnel.
- Test, Track, Tweak: Implement the four T's in your marketing strategy - test, track, tweak, and try again.
- Word of Mouth Marketing: Embrace and encourage word of mouth as a powerful and sustainable marketing tool.
To wrap up, I encourage businesses to align their marketing efforts with their business goals and to be open to testing and tweaking their strategies for better results.
Resources
- Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop
- https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy.
- Buy my book here
- Join me in my membership The Future-Proof Club here -
- The Future-Proof Club
- Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening
- Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme
Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook
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