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Bananas, Branding and Big Dreams: A Conversation with Equifruit’s Kim Chackal!
Manage episode 375474750 series 2929287
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The Power of Fair Trade Bananas & Creative Branding
Dive deep into Kim's unexpected journey into the banana industry after a serendipitous meeting with the president of Equifruit at a daycare. With a background in marketing and sales, she's revolutionizing how we perceive and purchase our favorite yellow fruit.
✨ Highlights:
- Discover Equifruit's unique stance: only importing Fair Trade certified bananas.
- Learn about Fair Trade: a guarantee of fair prices for farmers, promoting sustainable farming, and more.
- Unpeel the mystery behind their shark branding and the buzz it's creating.
Every banana tells a story - of farmers, fair prices, and the drive to make a difference. Kim's mission? To change the game, ensuring every banana farmer is fairly compensated. How? Through powerful partnerships with major brands.
🔗 Learn More about Equifruit:
Visit Equifruit.com to explore their mission, products, and impact.
Special Thanks to Our Podcast Partners:
Gill's Onions, Limoneira, ChakraVision, Organic Produce Network, Sunfed, IFCO, B&W, and Fulltilt Marketing. Your support amplifies voices like Kim's that inspire and educate.
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