Lynyrd Skynyrd's Johnny Van Zant on Carrying the Torch, New Whiskey, and the Band's Enduring Legacy

The Forbes Books Podcast with Joe Pardavila

For five decades, the legendary southern rockers Lynyrd Skynyrd have electrified audiences worldwide with their signature sound that captures the soul and spirit of America. Through incredible highs and heartbreaking lows, including the tragic loss of frontman Ronnie Van Zant, Lynyrd Skynyrd has persevered with an indomitable will to keep sharing their gift of music. They continue to tour to sold-out crowds, carrying on their legacy and pursuing the American dream. Now, they bring their southern roots into the spirits world with the aptly-named Hell House whiskey - a fitting tribute to their tenacity and passion for music that has defined generations. The torch is carried by Ronnie's brother, Johnny Van Zant, who joins us to share the story behind Hell House and what lies ahead for this iconic band, whose music is woven into the fabric of American culture with over 30 million records sold. Though faced with adversity, Lynyrd Skynyrd endures, continuing to captivate new generations with their unforgettable sound.