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EP10: Exploring the Evolution and Future of Optometric Media with mivision's Todd Tai
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In this episode, Michael Nasser is joined by Todd Tai, the Managing Director of mivision Magazine & Digital, to explore the evolution and transformative journey of mivision magazine. From its inception in 2006, focusing on eyewear to becoming a media company that bridges optometrists and ophthalmologists, this episode offers insights into how mivision adapts to the changing media landscape whilst promoting professional collaboration and advancing education.
Throughout the conversation, Michael and Todd discuss the critical role of optometric media, the significance of accessible Continuing Professional Development (CPD) modules, and the growing importance of digital content and AI in the eye care industry.
Todd Tai had a distinguished and varied career in the magazine and media industry, spanning more than two decades. His passion about eye care education led him to co-found mivision magazine, which has become an influential publication that provides free, high-quality online CPD education in the eye health industry.
Key Topics with Timestamps:
2:00 - Todd Tai's career background and founding the mivision magazine
6:57 - Role of media in the optometry space
10:35 - mivision's evolution from magazine to media company
12:38 - The power of LinkedIn in the industry-specific networking
15:10 - Delivering content to the right person at the right time
17:36 - Pioneering online CPD platform in the eye care sector
19:04 - Expanding CPD content in overseas markets
21:22 - mivision's philosophy to CPD points and its delivery
22:25 - The future influence of Mivision's CPD platform
23:46 - The shift to visual learning in medical education
25:28 - The importance of optometrist-ophthalmologist collaboration
27:32 - Global perspective on eye care professional relationships
38:58 - Impact of artificial intelligence (AI) in optometry
31:44 - Continuous learning and staying competitive
Mentioned Resources:
Episode Suggestions:
Connect with Todd Tai:
LinkedIn: https://www.linkedin.com/in/todd-tai-0624174/
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