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From Spam to Showroom: Email's Role in Car Sales and Service
Manage episode 432909315 series 3352213
İçerik Kathi Kruse and Mike theCarGuy Correra, Kathi Kruse, and Mike theCarGuy Correra tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Kathi Kruse and Mike theCarGuy Correra, Kathi Kruse, and Mike theCarGuy Correra veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
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Kathi and Mike explore the advantages of email (hint: there are many) but only with a strategic, consistent approach. "Email blast" is a term we've all heard but it's effectiveness is dubious. Spamming has a totally different meaning today than it did even 2 years ago and it’s easy to waste resources. Let's do email right!
Then we share a few stories about our days in retail that seem timely. Let us know what you think?
Music segment:
Patti Smith https://youtu.be/y6Wz3i_BYUc?si=hLLG8b1seQOYl4xL
The Pogues: Rum, Sodomy and The Lash (two songs that are Kathi's faves but the whole album is iconic.
Mike's choice if you're looking for a good 80s Movie: Better Off Dead
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
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