The First Customer - Shark Tank Series: The Art of Small with Mini Materials CEO Jared Waters

The First Customer

In this episode, I was lucky enough to interview Jared Waters, CEO of Mini Materials.
Jared shares his unique journey from a small-town upbringing to becoming an entrepreneur. Jared explains how moving frequently in his childhood helped him become more outgoing, a trait that benefits his entrepreneurial ventures. He reveals that he bought Mini Materials, a company known for producing miniature construction materials, after discovering it on Reddit. The original founder started making the products in his garage, which went viral, prompting Jared to purchase the business to ensure its growth.
Jared discusses the operational aspects of Mini Materials, emphasizing the company's use of various manufacturing techniques, including 3D printing and laser cutting, to produce their flagship concrete products. He highlights the uniqueness of Mini Materials in creating authentic, U.S.-made miniatures, contrasting with competitors who often source from overseas. Jared touches on the challenges of marketing and the constant need to create engaging content. He also mentions the diverse customer base, ranging from hobbyists to businesses, and his aspirations to expand the product line and build more guided kits, inspired by brands like Lego.
Dive into the heart of creative ingenuity with Jared Waters in this episode of The First Customer!
Guest Info:
Mini Materials LLC
http://minimaterials.com
Jared Waters' LinkedIn
https://www.linkedin.com/in/jared-waters-655a9014/
Connect with Jay on LinkedIn
https://www.linkedin.com/in/jayaigner/
The First Customer Youtube Channel
https://www.youtube.com/@thefirstcustomerpodcast
The First Customer podcast website
https://www.firstcustomerpodcast.com
Follow The First Customer on LinkedIn
http://www.linkedin.com/company/the-first-customer-podcast/