FM 008: The Shocking Truth About The Financial Advice Business With Jeff Rose

The Financial Mentor Podcast

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The financial advice business is riddled with conflicts of interest, hidden fees, and financial incentives that can cost you dearly if you don't know how to protect yourself.

This is not some crazy conspiracy theory. It is just the way the business works. It is baked in the cake.

In a nutshell, you represent a pile of money to investment sales companies. The bigger the pile you have (net worth), the more attractive you are as a client. They are trying to make money off your money, and you are trying to make money off your money. It is an inherent conflict of interest.

This doesn't mean all brokers and advisors are bad apples. Quite the opposite is true. There are many wonderful people in the investment business doing their level best to serve you. Unfortunately, it is very difficult for you to understand all the problems lurking behind the scenes let alone defend your nest egg from potential wrongdoing.

It's not your fault. After all, terms like broker, financial advisor, and certified financial planner mean nearly the same thing to the untrained consumer; whereas, they carry very different meanings to industry insiders.

What can you do to protect your investments?

Related: How Your Financial Advisor is Taking 75% of Your Retirement Income (or More!) Video, PDF download, or Audio.

In this 8th episode of the Financial Mentor podcast Jeff Rose, CFP, from GoodFinancialCents.Com gives you an inside look at how the investment sales business (brokers, financial planners, advisors) works. Jeff's had a wide ranging career starting with the wire house model before being recruited at Merrill Lynch and then going onto independent brokerage working as a Registered Investment Advisor and gaining his Certified Financial Planner (CFP) designation.

This depth of experience gives Jeff an unusually well-qualified perspective to help us understand the various investment product business sales models – warts, blemishes and all – so you can improve your investment performance and manage risk more effectively.

In this episode you will discover:

• The exact reason investment publications from brokerage houses are seldom useful.
• The differences between the wire house model, independent brokerage model, and registered investment advisor, and why you should care.
• The amount and type of training a broker receives before recommending investments for your portfolio (you won't believe it!!!).
• The dramatic conflict of interest between a broker salesman's compensation incentives and the investor client's needs.
• Discover the important difference between an advisor, a certified financial planner, and a broker.
• A checklist of the high commission products that serve as a red flag showing your financial advisor may be pursuing his best interests over your own.
• Uncover the various ways a big, fat commission can be hidden from you.
• What an investment salesperson is REALLY telling you when he says, “There are no costs involved.”
• The many ways a “fee only” financial advisor may be compensated (Hint – it's not just his disclosed fee.)
• The level of service you can expect to receive when you have less than $100,000 to invest.
• The true business model lurking behind the investment advice business (Amazingly, it's not investment advice.)
• Why you should care about the difference between “suitability requirement” and “fiduciary responsibility”.
• The reason a referral from your best friend may not be trustworthy.
• The most important question you should ask any financial advisor before working with him.

Resources and Links Mentioned in this Session Include:

• Jeff's website is GoodFinancialCents.com.
• Jeff's new book is Soldier of Finance.
• Here is my 7 Steps To 7 Figures Wealth Building Course
• One of my favorite articles from long, long ago mentioned in the podcast – How Wall Street Legally Deceives You!
• National Association of Personal Financial Advisors (NAPFA.org)

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