Sensationalisation - with Special Guest Laura Martin

The Fashademix Podcast

Sensationalisation! - with Special Guest Laura Martin

This week, Laura and Sophie discuss Amazon’s Try Before You Buy fashion line and whether it will help or hurt with debt, and which shops are the quickest at getting your refund money back to you. They also discuss Google launching a research tool to help brands understand their environmental impact, Eleanor Antoniou going a year without fast fashion, and Tesco’s covid themed christmas advert.

They’re joined by fashion editor-writer-stylist-consultant, all around multi-hyphenate, Laura Martin! They discuss whether magazines will make a comeback, their Instagram aesthetics, and Kate Moss. They recap Laura’s rise from fashion product development, to magazines like Elle, to working on the radio, and they also discuss Laura’s breast cancer - working through it, whether it changed her style, keeping her hair, and the power of positivity!

The girls use this week’s Like To Know to tell their families what they want for Christmas. They discuss sticking to Christmas lists, the best presents they’ve received, practical gifts, and the incredible longevity of GHD hair straighteners! They also debate whether the best gift you can give this Christmas is buying homeless people lunch in New Street station through the charity Midland Langar Seva, or rating the Fashademix five stars on iTunes and leaving a lovely message!

Don’t forget to rate and subscribe wherever you get your podcasts.

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Sophie Hillier has taught on the fashion business and promotions course for the past 7 years after running her own PR agency in London. Sophie is currently studying for her PHD researching crisis management in fashion retail.

Laura Arrowsmith has taught on the same course for the past 4 years with previous experience running large scale customer facing campaigns in the retail sector with editorial and advertorial work featured in Elle, Grazia, Vogue and so on. Laura’s future focus is on ethical marketing and sustainability.

Both Sophie and Laura have a wide breadth of industry experience as well as the research and contacts that give them their edge of expertise. Commentary from both of them has been captured on ITV news, I newspaper, Birmingham mail, Drapers, Retail Gazette and local and national radio stations.

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The Fashademix Podcast is a Brum Radio Podcast. For more Brum Radio podcasts visit brumradio.com