How to Raise Prices without Losing Customers - Mark Stiving, Ph.D.
Manage episode 414819631 series 2896712
In this episode of The Faces of Business, we welcome Mark Stiving, Ph.D., the mastermind behind Impact Pricing, to share his insights that can help B2B companies get more revenue for their products and services.
Few voices resonate with the clarity, insight, and expertise of Mark Stiving, the mastermind behind Impact Pricing. With over a quarter-century dedicated to demystifying the complexities of pricing, Mark helps organizations navigate the turbulent waters of market dynamics. His profound understanding of buyer behavior, combined with a unique ability to distill pricing strategies into actionable insights, has cemented his reputation as a sound advisor in the realms of pricing and value maximization.
Check out the Blog post here: How to Raise Prices without Losing Customers
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