Optimizing College Applications: Common App Trends and SEO Strategies

The EduData Podcast

Join Timothy and Jamie as they dive into the latest trends from the Common App's 2024 End-of-Season Report. From the rise in public school applications to the growing influence of SEO in higher ed marketing, we explore how institutions can optimize their presence on the platform and attract more students. Discover why more students are applying to test-optional schools, how search filters impact selectivity, and the importance of tailoring your institution’s profile. Whether you're a higher ed marketer or admissions professional, this episode offers valuable insights to stay competitive in today’s application landscape.

LindedIn Post: https://www.linkedin.com/posts/robertwmcguire_reports-and-insights-activity-7239984587316060160-kB-0?utm_source=share&utm_medium=member_ios

Common App Report: https://www.commonapp.org/files/FY_application_trends_end_season_report_23-24.pdf

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Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Element451 is hosting the AI Engage Summit on Oct 29 and 30
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The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.