The Flash Drive Files - Episode 1 with Matthew Schulert

The E-commerce Content Creation Podcast

Takeaways

• Flash sale sites like Haute Look played a significant role in shaping the modern e-commerce creative production industry.
• The early days of e-commerce product photography involved high-volume shooting and the need for a balance between speed and quality.
• Consistency in imagery, including background color and lighting, became a crucial aspect of e-commerce photography.
• Retouchers played a vital role in identifying equipment issues and collaborating with stylists to ensure accurate and high-quality images. E-commerce photography presents unique challenges, such as time constraints and the need for efficiency.
• The demanding nature of e-commerce photography has led to the recognition of the importance of creativity in the industry.
• The evolution of technology has greatly impacted the way e-commerce photography is conducted, allowing for more efficient workflows and collaboration.
• Training programs for retouchers should focus on establishing standards and autonomy, while utilizing technology to aid in the training process.

Chapters

00:00 Introduction and Background

01:17 Early Days at Haute Look

03:22 Challenges of E-commerce Product Photography

05:27 Impact of Flash Sale Sites on E-commerce Creative Production

09:47 Transition to In-house Studios

12:50 Digital Workflows and File Management

18:19 Retouching Challenges and Standards

21:49 Importance of Consistency in E-commerce Imagery

25:05 Color Accuracy and QA Process

29:15 Role of Retouchers in Identifying Equipment Issues

31:34 Collaboration between Retouchers and Stylists

32:40 The Challenges of E-commerce Photography

36:21 The Impact of E-commerce Photography on Creativity

39:48 The Evolution of E-commerce Photography

45:40 The Importance of Communication in E-commerce Retouching

48:30 Training Retouchers and Autonomy

53:53 The Role of Technology in E-commerce Photography

59:02 Building a Training Program for Retouchers

01:04:46 The Future of E-commerce Photography

Credits

This podcast was produced by verybusy.io and co-produced by Daniel Jester

Visit VeryBusy.io/fdf to learn how they can help you streamline your review process and post production communication