How to Transform Client Acquisition with Creative Gifting Strategies

The Duct Tape Marketing Podcast

İçerik John Jantsch tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan John Jantsch veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

13d ago 21:53

MP3•Bölüm sayfası

In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Gumm, a marketing consultant and the Chief Marketing Officer (CMO) at Gilded Box, a luxury corporate gifting company. He has extensive experience in helping companies break open doors and build lasting relationships through personalized and thoughtful gifting strategies.

Through his experience, he reveals the transformative potential of creative gifting in client acquisition, showcasing how agencies can stand out in a crowded market and foster strong, meaningful connections with their clients.

Key Takeaways

Steve Gumm, CMO of Gilded Box, emphasizes the power of personalized gifting in marketing, demonstrating how businesses can effectively attract and retain clients through thoughtful and unique gift campaigns. The process involves understanding the client's needs and preferences, designing customized gifts that resonate on a personal level, and leveraging these gifts to build trust and open new opportunities.

He explains that successful gifting campaigns are not about the monetary value of the gifts but the thought and personalization behind them. This approach creates memorable experiences that leave a lasting impact on clients, making them more likely to engage and maintain a long-term relationship with you: the business. This episode offers age-old wisdom for businesses looking to enhance their client acquisition efforts through the classic personalized gifting technique.

More About Steve Gumm:

Connect with Steve Gumm on LinkedIn - linkedin.com/company/gilded-box
Visit his Website -gildedbox.com/

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1140 bölüm

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