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11: Code Red study findings: thought leadership for cybersecurity (Rerecording!)
Manage episode 343940564 series 3166095
İçerik Daniel Rosehill (Founder, DSR Ghostwriting), Daniel Rosehill (Founder, and DSR Ghostwriting) tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Daniel Rosehill (Founder, DSR Ghostwriting), Daniel Rosehill (Founder, and DSR Ghostwriting) veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
In episode 11 of the DSR Ghostwriting Podcast (rerecorded!) I take a look at the findings of a study into thought leadership's resonance in the cybersecurity industry commissioned by Code Red — a collective of 16 PR and marketing agencies focused on technology. I look at some of the study's findings, particularly as compared to the broader Edelman/LinkedIn B2B Thought Leadership Impact Study which I looked at in a previous episode (and blog). I highlight some of the actionable insights that I found in the findings — both those of relevance to those in the technology industry and those which apply more broadly.
To download a copy of the eBook containing the study findings, visit this link.
DSR Ghostwriting specializes in producing long-form thought leadership for the B2B technology sector. Services include articles and blogs, e-books, white papers, and speechwriting. To learn more, visit DSRGhostwriting.com.
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