The Structure of a $20 Million Landscape Company - Justin White - K&D Landscaping

The Digital Toolbox Podcast

In this episode of the Digital Toolbox Podcast, host Enmanuel Tejada interviews Justin White, CEO of K&D Landscaping, who shares his inspiring journey from taking over his family business to achieving remarkable growth. They have grown from $1M to over $20M per year over the last 10 years!
Justin discusses the importance of organic growth, effective marketing strategies, and building a strong workforce. He emphasizes the need for a solid organizational structure and the role of a CEO in a growing company. The conversation also touches on private equity insights and Justin's vision for the future, including the launch of the JW Group community for landscapers.
Justin's Instagram: https://www.instagram.com/justinwhitekdceo/
JW Group Website: https://www.jwhitegroup.com/
K&D Landscaping Website: https://kndlandscaping.com/
Takeaways

• Justin took over his family landscaping business at 25.
• The company grew from $1 million to $20 million in revenue.
• Organic growth was achieved through effective marketing and hiring.
• Cultural fit is crucial when hiring key positions.
• The importance of having a clear vision for the future.
• Building a strong workforce is essential for success.
• Systems and processes need to be documented and accessible.
• Private equity can impact company culture and operations.
• Community building is vital for landscapers to share knowledge.
• Continuous improvement is necessary for long-term growth.

Chapters
00:00 Introduction to the Digital Toolbox Podcast
01:12 Justin White's Journey in Landscaping
03:41 Rapid Growth and Business Strategy
08:42 Overcoming Personal Challenges and Finding Purpose
13:32 Transitioning to Business Leadership
21:59 Service Offerings and Market Expansion
24:36 Marketing Strategies and Inbound Leads
29:57 Building a Strong Workforce
35:42 Organizational Structure of a $20 Million Business
39:45 The Role of a CEO in a Growing Company
53:56 Vision for the Future and Private Equity Insights
01:04:41 Hiring Strategies for Key Positions
01:10:34 Launching the JW Group Community
Keywords
landscaping, business growth, marketing strategies, leadership, private equity, community building, organic growth, service offerings, workforce management, CEO insights
If you are in need of branding or marketing help for your landscape or hardscape company, book a FREE 1 on 1 call with me here:
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