How to Get More Lawn Care Customers - The Lawn Mower Boys

The Digital Toolbox Podcast

The Lawn Mower Boys are a group of young entrepreneurs who started a lawn care business from scratch and documented their journey on Instagram. They initially ventured into e-commerce but faced challenges with cash flow. They transitioned to lawn care and started by taking on various jobs, including landscaping and construction. They learned through trial and error how to price their services and eventually found a system that worked for them. They used Nextdoor and door knocking to acquire customers and grew their Instagram following through viral content and storytelling. They have plans to expand their business and potentially move away from doing the physical work themselves. Enmanuel Tejada owns an agency called Landscape Maverick, specializing in branding and digital marketing for landscaping and hardscaping companies. He aims to be the trusted source for building websites and marketing strategies in the industry. The Lawnmowerboys, on the other hand, look up to Chase Grant and Blades of Grass for guidance in growing their lawn care business. They emphasize the importance of joining communities like Go Growth Club to learn from experienced professionals and gain support from like-minded individuals.

Takeaways

• Starting a lawn care business from scratch requires trial and error and learning through experience.
• Lawn care can be a profitable venture, especially when focusing on recurring maintenance services.
• Viral content and storytelling can help grow a social media following and attract customers.
• The Lawnmowerboys draw inspiration from successful entrepreneurs like Chase Grant and Blades of Grass in growing their lawn care business.
• Joining communities like Go Growth Club provides valuable support and guidance for entrepreneurs in the landscaping industry.
• There is a growing demand for blue-collar industries like landscaping and plumbing, creating opportunities for business growth and acquisition.
• Collaboration and meetups among professionals in the industry can lead to further success and knowledge sharing.

Sound Bites

• "The Lawn Mower Boys, it's what you can call the new wave on Instagram right now."
• "Starting a lawn care business because it was something we knew how to do."
• "If you want to start something smaller and actually make money, lawn care is the best option."
• "My goal is to be the guy in the landscaping and hardscaping space that people trust for building websites, doing marketing, and just being somebody that they trust when they want to elevate their presence online."
• "If you show up there organically because you have good content on your website and everything is well structured, you show up at the very top and you don't have to pay anybody. It's free."
• "You gotta do what you gotta do. You know that's key, whatever you want to do if you stay consistent and you do it every day, you will get to your goal."

Chapters

00:00
Introduction and Background of the Lawn Mower Boys

03:02
Transition from E-commerce to Lawn Care

06:30
Starting Small and Scaling in Lawn Care

10:30
The Profitability of Lawn Care vs. Landscaping

16:23
Using Viral Content to Grow on Instagram

27:00
Building Trust and Elevating Online Presence

29:14
The Power of Organic Search Results

30:50
The Importance of Consistency

36:19
Inspiration from Andrew Tate

44:20
The Value of Go Growth Club

49:58
Collaboration and Meetups in the Landscaping Industry
Keywords

Lawn Mower Boys, lawn care business, e-commerce, cash flow, pricing, Nextdoor, door knocking, viral content, storytelling, business expansion, agency, branding, digital marketing, landscaping, hardscaping, websites, market