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#012 - Strategic Social Media Tips with Deanna Dawson
Manage episode 409259972 series 3551549
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Join us on the Digital Revolution Podcast as we dive into the world of social media and digital marketing with our guest, Deanna Dawson.
With a rich background in developing and executing successful social media strategies, Deanna shares her insights on enhancing brand presence, boosting engagement, and crafting a positive online reputation.
Highlights from the show:
- Journey through the digital age: Deanna recounts her fascinating journey from an English Literature major to becoming a social media marketing expert. Learn how her love for storytelling and new experiences shaped her career, leading her from early days at CNET to significant roles at companies like Hewlett-Packard.
- Evolution of digital marketing: Delve into the history of digital marketing, from the pre-search era of curated directories to the rise of influencer marketing. Deanna provides a firsthand account of the digital landscape's evolution and the pivotal moments that have defined the industry.
- In-depth social media strategies: Gain valuable insights into Deanna's strategic approach to social media, emphasizing the importance of relationship marketing and customer engagement. Discover the nuances of different platforms and how to leverage them for brand success.
- Future of digital engagement: Explore Deanna's predictions for the future of social media and digital marketing. From the potential of virtual reality to the importance of authentic customer experiences, learn what businesses need to focus on to stay relevant and successful.
- Career insights and advice: Deanna shares advice for those starting in the digital marketing field, emphasizing authenticity, continuous learning, and the significance of adapting to the ever-changing digital environment.
Whether you're a digital marketing veteran or just starting, this episode with Deanna Dawson offers a wealth of knowledge and practical tips to enhance your social media strategies and navigate the digital revolution with confidence.
Get in touch with Deanna.
LinkedIn: https://www.linkedin.com/in/deannadawson
Medium Article: https://medium.com/@deannaleedawson/how-to-fill-the-ever-growing-social-media-content-funnel-a93e707d6b79
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