Why CRM Fails, And Why The Technology Alone Is Not The Answer - Season 1, Episode 16

The Digital Prosperity Podcast

The importance of customer relations is growing as the business world progressively moves forward. The construction and maintenance of long-term relationships with your customers are of growing importance as consumers are more educated, and competition becomes increasingly stringent. Having a customer-relationship management (CRM) system is vitally important in saving both time and money, as well as increasing sales revenue and the continuity of your business, is the aim of your efforts. Simply installing and initiating CRM software is not going to be enough to successfully increase sales revenue. It has been proven that the successful implementation and execution of CRM software is not merely an IT or software issues, but entails a much broader spectrum of input and consent to make the running of the system a complete success. Let us have a look at some of the main reasons why CRM systems fail: Objectives Not Clearly Defined Lack of Commitment Approaching CRM Software as a Stand-Alone Solution Training and Support Just Keep It Simple Listen now for more great information, more laughs and more entertainment! Alternatively, you can read our blog article on this subject, follow the link and share with your colleagues today. bit.ly/1pcMdaG Also, we would like to hear from you! So if there is anything that you would like to hear Will and David discuss in a future episode of our podcast, then comment below or contact us on [e-mail] Finally, don't forget to subscribe to the Digital Prosperity Blog: www.blog.jdrgroup.co.uk/digital-prosperity-blog