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Four Ways to Measure Your Digital Customer Success Program | Episode 070
Manage episode 440390736 series 3479744
İçerik Alex Turkovic tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Alex Turkovic veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Monthly Scale and Digital Meetup: https://digitalsuccess.gradual.com
The Ultimate Guide to Digital CS: 4 Pillars for Success w/ Alex Turkovic & Jan Young: https://zoom.us/webinar/register/6817263533053/WN_GqOn3y7JSZWBt_YM3i87kw#/registration
In today's show...
Measuring Digital Customer Success can be an elusive thing. It necessitates borrowing from all manner of different practices in order to do it effectively.
In this solo episode, I break down four areas of focus for establishing KPIs in DCS:
- Traditional CS Metrics
- Marketing Campaign Metrics
- Program Specific Measures
- Attribution
Chapters:
- 00:00 - Intro
- 01:14 - News
- 03:04 - Measuring your Digital CS Program
- 04:28 - Traditional CS Metrics in Digital
- 06:57 - Marketing Campaign Metrics
- 08:31 - Digital CS Program Specific Metrics
- 10:44 - Attribution
- 12:09 - Examples of Measuring Attribution in DCS
- 17:04 - How do you action unengaged accounts/contacts?
- 20:18 - Recap
Enjoy! I know I sure did.
Today's episode is sponsored by Vitally. If you're in the market for a feature rich, easy-to-implement CSP - go sign up for a demo at vitally.io/digitalcx. If you take a qualified demo with them, you'll receive a free pair of AirPods!
Thank you to our sponsor, Vitally!
Vitally is a wonderfully feature-rich, fast-to-implement CSP that we are proud to have as a sponosr!
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Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.
Buy Alex a Cup of Coffee:
This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp
Thank you for all of your support!
The Digital Customer Success Podcast is hosted by Alex Turkovic
Bölümler
1. Four Ways to Measure Your Digital Customer Success Program | Episode 070 (00:00:00)
2. Measuring Digital Program Success (00:00:38)
3. Enhancing Digital Program Metrics and Results (00:10:51)
73 bölüm
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