Breaking Up With Your Business Partner: How To Pick Up the Pieces - Kriste Goad

The Decision by EO Nashville

Kriste Goad is the Founder of fuoco, an agency helping healthcare B2B brands tell their stories and grow. The agency was recognized as one of PRWeek’s top agencies in the US and earned a spot on the Inc. 5000 list of fastest-growing private companies in America. As a seasoned storyteller and brand builder, she has over 20 years of experience in healthcare marketing and PR.

In this episode…

Working with a business partner can either be rewarding or disastrous. How can you navigate these relationships effectively and facilitate those uncomfortable conversations that can potentially save your business?

Healthcare marketer Kriste Goad collaborated harmoniously with her business partner for the first two years before the relationship deteriorated, and they no longer saw eye-to-eye. After joining EO and learning of other entrepreneurs’ similar experiences, she realized she had to break off the partnership — despite her partner’s role in growing the company. In the aftermath, Kriste experienced 100% employee turnover, but she maintains that you can pivot and rebuild your company by reiterating your core values and having radically transparent and honest conversations with future partners and team members.

Welcome back to another episode of The Decision, where Robert Hartline and Eric Jackson interview Kriste Goad, the Founder of fuoco, about how she rebuilt after a failed business partnership. Kriste talks about the early days of her company, her experience as a young reporter in Nashville, and her inspiration to become a marketer.