002 Top 5 Questions to Answer When Naming a Business

The Creative Crossing

When you meet someone new, typically the first thing you learn about them is their name, right? Well, the same goes for a business. And let us tell you, there is a lot of thought and strategy that goes into naming a company. Choosing the right name can influence what people first think of your brand early on before they get to know it more fully. There are different approaches people take when naming a business, but the best and most effective way we like to use is by filling out a "Naming Brief." For easy reference, below are the top five questions we’ll cover in this episode that you can refer back to later. These questions are pivotal to a naming brief, and help ensure the name chosen sends the right message, to the right audience, thus driving the desired outcome. Question #1: What does the company offer, and what makes it unique or stand out from others in the same industry? Question #2: Who is the target audience? Question #3: What do you want to convey about the company through its name? Question #4: What is the long term goal or vision for the company? Question #5: Are there any registered trademarks or issues with URL availability that you need to consider? This one requires some extra research! Resources Read the Show Notes Online The Creative Crossing on the Web The Creative Crossing on Instagram The Creative Crossing on Facebook Blog Post - Basics of a SWOT Analysis for Your Business The Ultimate Business Naming Brief