Growth Hacking Your Way to Predictable, Repeatable Success

The Craft of Marketing: Content Marketing | Business Strategy | Entrepreneurship & Startups

If I told you you could hire an engineer to hack the sales process to create a predictable model for growth, would you do it? That’s exactly what one company did. They hired an MIT alum with an engineering background to rethink the sales and marketing process. Then they went on to build a $100 million company using data technology, processes for predictable hiring, sales and marketing SLAs, inbound marketing and selling. Mark Roberge is that guy. He’s the Chief Revenue Officer for a little software company called HubSpot, where in the first 6 years there he helped increase revenue over 6,000% and expanded the team from 1 to 450 employees. Mark RobergeWhether you’re building the next $100 million company or just striving to hit the growth goals for your current endeavor, often, the biggest challenge comes down to the task of scaling sales. I’ve always thought there was a blueprint for success, but everyone seems to talk about sales as an art form, rather than a science. You can’t major in sales in college and there’s lots of fantastic sales people didn’t even go to college. But the formula is real. We get to explore this and more during the in-depth episode of the Craft of Marketing, during which I pick Mark’s brain to learn how he got where he is today, why creating a repeatable hiring process is the lynch-pin for rapid growth, and what it takes to build predictable, repeatable results. Listen in for an honest account of what marketing is all about. The tips, hacks and strategies that professionals share with each other but rarely talk about in public. Takeaways: - How to hire the same successful salesperson every time - Setup consistent training processes for every salesperson to insure repeatable results - Hold salespeople accountable to the same sales process - Focus on demand generation to provide salespeople with the same quality and quantity of leads every month - Leverage technology to enable better buying for customers and faster selling for salespeople Read the entire post: http://craftofmarketing.com/mark-roberge/ Subscribe on iTunes: http://craftofmarketing.com/itunes/