Episode Sixteen | The Launch of Shōjō Beer Company + Everything in Between

The Craft Lyfe - Marketing and Branding for the Craft Beer Industry

During this episode, we took a sneak peak into the life of Haidar Hachem and Marilyn Oroʑco, the founders and creators of Shōjō Beer Co.. We explore what led them into craft beer, their journey & experience in launching their brand new craft beer brand! When creating a craft beer brand it’s important to infuse your unique personality so consumers can relate to you – as well as creating unique flavor profiles that speak to your brand! People value authenticity in the brands that they purchase, and that is exactly what went into creating Shōjō Beer Co. This desire for a genuine and unique brand experience isn’t going anywhere. If you make quality beer and have a unique perspective to share with the world, then there’s a place for you in the craft beer industry. During this episode we explored: ✪ What the founders of Shōjō Beer Co. were doing before the craft beer life? ✪ How Haidar began his journey into the craft beer world. ✪ What led Marilyn into becoming a content creator. ✪ What led this couple into creating their own brand and gypsy brewing. ✪ Where the name Shōjō came from. ✪ Their passion for giving back. ✪ Takeaways when starting craft beer brand.