Retail Media & Measurement Standards with IAB's Jeff Bustos

The CPG Guys

Player FM - Internet Radio Done Right

14 subscribers

dört yıl önce eklendi

İçerik Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/this-is-womans-work-with-nicole-kalil">This Is Woman's Work with Nicole Kalil</a></span>

1
This Is Woman's Work with Nicole Kalil

Abonelikten çık

8 hours önce8h ago

Abonelikten çık

Haftalık+

Together, we're redefining what it means, looks and feels like, to be doing "woman's work" in the world today. With confidence and the occasional rant. From boardrooms to studios, kitchens to coding dens, we explore the multifaceted experiences of today's woman, confirming that the new definition of "woman's work" is whatever feels authentic, true, and right for you. We're shedding expectations, setting aside the "shoulds", giving our finger to the "supposed tos". We're torching the old playbook and writing our own rules. Who runs the world? You decide. Learn more at nicolekalil.com

1 yıl önce 47:26

MP3•Bölüm sayfası

The CPGGUYS are joined in this episode by Jeff Bustos, VP of measurement addressability. This episode takes on the questions on the industry of what's the latest on retail media, is it growing and is standardization and metrics a way of life now?
Find Jeff Bustos on Linkedin here: https://www.linkedin.com/in/bustosjeffrey/
Find IAB on Linkedin here https://www.linkedin.com/company/iab/
Find IAB online here: https://www.iab.com/
To register for the CPG industry's first exec ed program on retail media at Cornell : https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/
We discuss :
1. Your career spanning Interpublic, WPP and Omnicom and now the king of measurement. Take us through the years from Florida international Univ through the years to IAB? What advice do you have for someone who wants to be in this RMN space?
2. With 2024 behind us, what is the state of retail media?
3. The word incrementality and iroas have floated around and net new to brands is another one. What’s your advice to brands on this?
4. Retail media and JBP’s - with merchants, stand alone, what’s the scoop?
5. How does the IAB collaborate with other industry stakeholders to set standards and best practices for advertising? How are the standards on measurements evolving?
6. Any frameworks or tools you like in this space?
7. How is AI impact this space? How is IAB following AI closely?
8. What’s the next a-ha in RMN’s - is it all instore, is it offsite inventory?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

469 bölüm

#Business #Marketing #Peter V.S. Bond #Sri Rajagopalan #Omnichannel #Ecommerce #Consumer #Bopis #Shopper #Pvsb #Sri #Grocer #Grocery #Retail Media #News #Business News #Peter V.S. Bond & Sri Rajagopalan #CPG

The CPG Guys

Retail Media & Measurement Standards with IAB's Jeff Bustos

The CPG Guys

14 subscribers

published 1 yıl önce

Paylaş

MP3•Bölüm sayfası

469 bölüm

All episodes

The CPG Guys

1
Customer First Decisions with Kellanova CCO Carrie Sander 45:39

7 hours önce45:39

45:39

In this episode, the CPG guys speak with Carrie Sander, Chief Customer Officer at Kellanova, formerly the snacks division of The Kellogg Company. Find Carrie on LinkedIn at: http://linkedin.com/in/carrie-sander-b634b04 Find Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/ Find Kellanova online at: https://www.kellanova.com/us/en/home.html Carrie answers these questions: You’ve spent almost the entirety of your professional career with the same company. What were some of the specific experiences that you felt prepared you for your current remit as Chief Customer Officer? Would you share with our audience what you love most about the CCO role and what you find to be some of the major challenges in today’s omnichannel world, post-pandemic? Let’s talk “customer-first.” What are the core objectives in a customer-first approach. How do you keep your customers at the center of all your key decisions? Joint Business Planning is a key component of how CPG Brands go to market with important retail customers. What are the elements of a successful JBP process that you would like to call out and how are we as an industry doing at incorporating elements of loyalty & retail media into the process? Virtually all of your strategic retail customers have launched retail media platforms in the last few years. With the exception of Amazon and Walmart, these are still largely managed at the trade level. What still needs to be true before any of the “other” RMNs can make it into the strategic investment plan for national brands? Is it scale, is it full funnel capabilities, is it measurement? What? How does Kellanova lead with insights & innovation and tell stories that influence growth? What are the relevant industry trends that you are focused on building skills against for you and your team? What are your thoughts on the industry looking out 1-3 years? Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…

The CPG Guys

1
Leadership with Sam's Club's EVP & CXO Diana Marshall 45:55

4 gün önce45:55

45:55

The CPGGUYS were joined live at CES during the annual show in Las Vegas by Sam's club Chief experience officer & EVP - Diana Marshall. This is a leadership class for vendors on how to be successful at Sam's club and her own leadership of people, data and MAP. This is the first episode of Women's month. In March, we will feature the amazing female leaders who have shaped the CPG industry and Omnichannel retail. **NOTE : at the time of this recording, Diana's title was Chief Growth Officer, and since then her role has evolved to be the first ever Chief Experience Officer for Sam's Club.** Find Diana Marshall on Linkedin at : https://www.linkedin.com/in/diana-marshall-a089623/ Find Sam's Club on Linkedin at : https://www.linkedin.com/company/sam's-club/ Find Sam's Club online at : https://www.samsclub.com/ Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…

The CPG Guys

1
Live from CAGNY 2025 with RBC Capital Markets' Nik Modi 46:48

8 gün önce46:48

46:48

The CPG Guys interview RBC Capital Markets' Managing Director Nik Modi at the 2025 Consumer Analyst Group of New York conference in Orlando FL. Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/ Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/ Follow RBC Capital online at: https://www.rbccm.com/en/ Nik’s thoughts heading into CAGNY: https://drive.google.com/file/d/1YiOhWzZWjMiBSkfd_JB3HXWcEeCjj7IV/view?usp=drivesdk We Ask Nik about these topics: Volume Growth projections universally flat…what’s up? Price Points & Inflation…how can revenue grow? Private Label no one is talking about it? Omnichannel - is the trend over? Retail Media not mentioned? Assortment mix - is innovation pipeline driving inefficient y of profitability? Everyone talks M&A…where is the organic growth? Focus on EBITA growth without volume growth…are layoffs imminent? GLP-1 What is geopolitical uncertainty causing brands to do? To learn more about CAGNY, click here: https://consumeranalystgroupny.com/ To access all of the CAGNY presentations, click here: https://drive.google.com/drive/folders/10E493RGHHjB3nwV7-Ga-t-RPCdLm719R?usp=drive_link LA fire relief : https://www.directrelief.org/ (always research before giving) Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…

The CPG Guys

1
The CPG Industry CAGNY 2025 Recap 49:55

9 gün önce49:55

49:55

In this episode, the CPG Guys analyze the 2025 Consumer Analyst Group of New York (CAGNY) conference. To learn more about CAGNY, click here: https://consumeranalystgroupny.com/ To access all of the CAGNY presentations, click here: https://drive.google.com/drive/folders/10E493RGHHjB3nwV7-Ga-t-RPCdLm719R?usp=drive_link LA fire relief : https://www.directrelief.org/ (always research before giving) Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…

The CPG Guys

1
THE OMNIES -The 2024 CPGGUYS Omnichannel Awards with NielsenIQ 48:00

11 gün önce48:00

48:00

This special episode of The CPGGUYS features four guests - the WINNERS of our 2024 Omnichannel awards - 'The OMNIES'. The Omnies recognizes a select few every year that have dedicated a career to evolving from brick & mortar to being truly omnichannel and championing it in the industry. Our four winners this past year have done exactly that. Our sincere CONGRATS to Doug Jossem from Walmart Connect, Tonya Douglas from Giant Foods (part of the ADUSA family), Cely Moreno from PepsiCo and Cara Pratt from Kroger precision marketing/84.51. Find Doug Jossem on Linkedin at : https://www.linkedin.com/in/doug-jossem-2595574/ Find Tonya Douglas on Linkedin at : https://www.linkedin.com/in/tonya-douglas-15889bb/ Find Cely Moreno on Linkedin at : https://www.linkedin.com/in/cely99/ Find Cara Pratt on Linkedin at : https://www.linkedin.com/in/cara-pratt-2429614/ Here's what we asked each of them about leadership : 1.) You've demonstrated a lifetime of leadership - what principles are you anchored on that have served you well? 2.) How did you embrace omnichannel leadership and how do you keep up with learning given all the changes in our industry? 3.) What is your advice to others in this space, and how do you advocate working with digital leaders on this very leadership? 4.) Tell our audience about brand & retail leadership - what can the industry expect from you in 2025? LA fire relief : https://www.directrelief.org/ (always research before giving) Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…

The CPG Guys

1
Scaling Better For You Brands with Nature's Bakery CEO Steve Gardiner 50:51

13 gün önce50:51

50:51

The CPGGUYS are joined in this episode by the CEO of Nature's Bakery - Steve Gardiner. He has previously held roles in commercial leadership at Henkel and PepsiCo. We personally love the portfolio and the Fig bars are our favorite. As such, this was both a fun and informative discussion. Find Steve on Linkedin at : https://www.linkedin.com/in/steve-gardiner-6092b11/ Find Nature's bakery on Linkedin at : https://www.linkedin.com/company/nature-s-bakery/ Find Nature's bakery online at : https://naturesbakery.com/ Here's what we asked him : Let’s get to know you. Take us through your career developing at PepsiCo, then leading sales at Henkel and Nature’s bakery to leading it. What leadership principles have you anchored your career on? Take us through the portfolio of the company and your innovation approach. What’s new for 2025? How are you looking at Omnichannel holistically and coaching your teams on building 360 plans? You are up against stiff larger competitors with deep media pockets - how do you match up here and become the challenger that is fast growing? Take us through talent development. What do you look for in your leaders and how have you structured for long term growth? You’ve shared it before, what are the 5 things required to create a successful food brand? What challenges are you currently facing in the market? How are you adjusting your strategy in response? What advice would you give to leaders or CEOs of emerging brands? LA fire relief : https://www.directrelief.org/ (always research before giving) Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…

The CPG Guys

1
The Big Picture with Danone's Christian Stammkoetter 54:07

18 gün önce54:07

54:07

This is a special episode from our partner podcast - The FMCG Guys. They recently had Christian Stammkoetter , who is Danone ’s President AMEA (Asia Middle East Africa) and Member of the Executive Committee. He joins Efrain and Daniel to speak about how, in the course of his career, has worked on multi-billion mergers, moved geographies, led teams, grown as a leader and developed a reliable routine to manage frequent long-haul travel. Find Christian Stamkoetter on Linkedin at : https://www.linkedin.com/in/christian-stammkoetter/ Find Danone on Linkedin at : https://www.linkedin.com/company/danone/ Find Danone online at : https://www.danone.com/ Here's what they discussed: His career beginnings in FMCG and running a start-up Being Impact-driven and putting people at the heard of the business What’s important when integrating large businesses The new world of hybrid working and how to lead these organizations His current role leading a wide, diverse geography Creating Global Talent Pipelines LA fire relief : https://www.directrelief.org/ (always research before giving) Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…

The CPG Guys

1
Super Bowl 2025 Ads Recap 1:00:40

23 gün önce1:00:40

1:00:40

In this episode, the CPG Guys review all of the television ads that played in Super Bowl 59, February 9, 2025. This episode is sponsored by Recess - 'helps CPG brands connect with their key retail shoppers, delivering experiential sampling in high-impact locations like gyms, colleges and community events to drive trial and conversion. Now integrated into retail media leading to measurable in-store sales.' LA fire relief : https://www.directrelief.org/ (always research before giving) Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…

The CPG Guys

1
Live from Chile at Walmart Connect's Accelerate Supplier Summit with PVSB 40:50

25 gün önce40:50

40:50

PVSB himself is the guest in this episode as the tables are turned and he is interviewed by Lucas Barros, Head of Walmart Connect Chile. This episode was recorded in December 2024 at the Walmart Chile Accelerate Suppliers Summit. Find Lucas Barros on LinkedIn here: https://www.linkedin.com/in/lucas-barros-631955103/ Find Walmart Connect Chile on Linkedin here: https://www.linkedin.com/company/walmart-connect/ Find Walmart Connect Chile online here: https://walmartconnect.cl/ CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…

The CPG Guys

1
Retail Media Executive Education May 2025 with Cornell University's Dan Hooker 48:12

28 gün önce48:12

48:12

The CPG Guys are joined in this episode with Cornell University executive director for the food industry programming and faculty at the Johnson School of Management to discuss the first Executive Education programming on retail media offered May 5-8 at New York City. This program has been carefully designed in partnership with us at the CPGGUYS. Sri Rajagopalan has a decade plus experience of omnichannel retail and is an OG and pioneer of retail media. Partnering with the CPGGUYS for day 4 is modern merchandising programming by Thinkblue - Sri's other management consulting firm focused on the cutting edge of retail transformation anchored on the digital consumer. Find out more or Register here : https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/ Find Dan Hooker on Linkedin at : https://www.linkedin.com/in/hookerdaniel/ Find Cornell University on Linkedin at : https://www.linkedin.com/school/cornelljohnsonmba/ Find Cornell University education online at : https://ecornell.cornell.edu/ We discuss : 1. Who should attend? 2. Why now? 3. What's in the curriculum 4. How can you apply : https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/ 5. What will you learn - can you apply it in your everyday work? 6. Will an attendee get an executive certification from Cornell University - YES, you can share it on Linkedin ! More on the programming will be shared over the coming months. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…

The CPG Guys

1
Brand Retail Media Spend Sentiments from CES LIVE with CVS Media Exchange’s Parbs Dhariwal and Andrew Lipsman 41:37

4 weeks önce41:37

41:37

The CPGGUYS host Parbinder Dhariwal - VP of CVS Media Exchange and Andrew Lipsman from Media, Ads + Commerce for a LIVE fireside chat while at CES. This discussion is all about the latest retail media budget sentiment executed by Andrew and CPGGUYS surveying brands and retailers and where we stand in the industry. Find Andrew Lipsman on Linkedin at : https://www.linkedin.com/in/andrew-lipsman-10b2162/ Find Media, Ads + commerce on Linkedin at : https://www.linkedin.com/company/media-ads-commerce/posts/?feedView=all Find Media, Ads + commerce online at : https://mediaadsandcommerce.substack.com/ Find Parbinder Dhariwal on Linkedin at : https://www.linkedin.com/in/parbinderdhariwal/ Find CVS Media Exchange on Linkedin at : https://www.linkedin.com/company/cvsmediaexchange/ Find CVS Media Exchange online at : https://www.cvsmediaexchange.com/ CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…

The CPG Guys

1
The Annual FMI mid winter conference and its relevance to the food industry with Mark Baum - CCO at FMI 53:44

5 weeks önce53:44

53:44

The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and enriching lives. Find Mark Baum on Linkedin at : https://www.linkedin.com/in/mark-baum-28b8822/ Find FMI on Linkedin at : https://www.linkedin.com/company/fmithefoodindustryassociation/ Find FMI online at : https://www.fmi.org/ Hear Mark's earlier episode with Liz Buchanan from NielsenIQ on retail media here : https://podcasts.apple.com/az/podcast/retail-media-insights-with-fmis-mark-baum-and/id1517335575?i=1000675428315 Here's what we discussed with Mark : 1. A lifetime of leadership. Take us through the years and how you got to FMI. 2. There’s few closer to the industry’s challenges than you. What are today’s challenges for retail? 3. Retail media : love it, hate it - it’s occupying mindshare. Demystify what matters here and why is it so important? 4. Let’s talk FMI - what are your pillars of strategic influence in the industry? 5. How does FMI accomplish outreach to brands and retailers? Why should brands be investing more with FMI? I believed it was the sensible thing to do. 6. With upcoming changes in government, how are you preparing to engage with all the constituents your serve? 7. How does FMI stay abreast of trends in the industry? How does your staff get trained? What trends are you following? 8. Tell us finally about all year events, education and programming you offer to your stakeholders? Who should take advantage of what? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…

The CPG Guys

1
Retail Media Measurement Leadership with Albertsons Media Collective’s Liz Roche 44:31

6 weeks önce44:31

44:31

The CPGGUYS are joined in this episode by Liz Roche, VP for media and measurement at Albertson's media collective. AMC was the amongst the first to work with IAB to establish metrics and measurement standards. Claire Wyatt is replaced by Liz, and we spoke to her day one on the job - yes, we mean day one, week one at CES live. Find Liz Roche on Linkedin at : https://www.linkedin.com/in/eroche1/ Find AMC on Linkedin at : https://www.linkedin.com/company/albertsons-media-collective/ Find AMC online at : https://albertsonsmediacollective.com/ Here's what we asked her : 1. Today, Albertsons announced you in your new role. What intrigued you about both AMC and the role that you are entering? 2. You’ve spent your career working at agencies, service and social media platforms. Retail is an entirely different animal. How are you engaging with your product, client management and merchandising counterparts to ensure that you are delivering against organizational priorities? 3. How do you see measurement playing a pivotal role in accelerating the growth of retail media? What has been holding back brands from making retail media a larger part of their marketing strategy? 4. What are you hoping to bring to Albertsons Media Collective that will build upon the foundation already established around media measurement? 5. A recent update from eMarketer showed that collectively, all but the top 2 RMNs are accounting for only 15% of the retail media spend from CPG brands. How do you see that changing in the next few years? Do you see growth coming more from share change or overall vertical growth? 6. What are some of the trends occurring in our industry that you will be focused against in terms of your role at Albertsons Media Collective? Please contribute to the Red Cross Disaster Relief Fund here: https://americanredcross.donordrive.com/campaign/CPG-Retail-Fires CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…

The CPG Guys

1
Board Seats CEOs & C-suite Recruitment with Spencer Stuart’s Greg Welch 50:46

6 weeks önce50:46

50:46

The CPG Guys feature a special episode that our very own Sri Rajagopalan hosted with his Thinkblue partner Manish Sharma & Greg Welch - partner at Spencer Stuart in the executive practice. They had a discussion on how board seats, CEO's, and C-suite leaders are found and placed at the world's largest market cap brands. Find Greg Welch on Linkedin at : https://www.linkedin.com/in/gwwelch/ Find Spencer Stuart on Linkedin at : https://www.linkedin.com/company/spencer-stuart/posts/?feedView=all Find Spencer Stuart online at : https://www.spencerstuart.com/ Here's what we asked him : 1. Leadership Journey : to start off, can you share a defining moment in your career that shaped your leadership style? 2. Industry Insight : From your perspective, what qualities or traits do you see consistently in people who go on to become great leaders? 3. Mentorship and Growth : "Who has been the most influential mentor in your journey, and what key lesson did they impart to you that still influences your leadership approach today? 4. Leadership Philosophy : "How would you succinctly describe your leadership philosophy, especially considering the unique role you play in helping organizations find their future leaders? 5. Talent Identification : what specific qualities or behaviors stand out to you that indicate a person has the potential for greatness? 6. Leadership Challenges : Could you share a significant challenge you encountered during your career, and how you approached overcoming it? 7. Nurturing Leadership in Others "How do you identify and nurture emerging leaders within an organization, especially when you're tasked with finding someone who fits both the culture and the leadership needs of a company?" 8. Future of Leadership "Looking ahead, what qualities do you believe are going to be the most important for leaders to succeed, especially as the workplace evolves with technological advancements and changing workforce dynamics?" 9. Personal Growth and Development "Greg, even with all your experience, how do you continue to grow and develop as a leader? What drives your personal growth?" 10. Cultural Fit "Given the diversity of leadership styles and company cultures, how do you assess whether a leader is the right cultural fit for a specific organization?" 11. Emotional Intelligence CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…

The CPG Guys

1
The Role of Private Label in Driving Brand Retail Media Investment with Omnicom Commerce's Jacquelyn Baker 39:02

7 weeks önce39:02

39:02

The CPG Guys are joined in this episode by Jacquelyn Baker, CEO of Omnicom Commerce, a Flywheel Commerce company. Omnicom Commerce consists of Tracy Locke, Hagarth & TPN agencies. Specializing in designing compelling brand experiences for both owned andthird- party (3P) retail environments, Omnicom Commerce blends brand building with commerce, driving discovery, loyalty, and conversion to help brands scale effectively. Follow Jacquelyn Baker on LinkedIn at: https://www.linkedin.com/in/jacquelyn-baker-a5b6811b/ Follow Omnicom Commerce online at: https://omnicomcommercegroup.com/ To see Curt Monk on LinkedIn go here: https://www.linkedin.com/in/curt-munk/ Read Jacquelyn's White Paper " Is Private Label the Enforcer of the Retail Mafia?" https://drive.google.com/file/d/1vq6Cy6sNSVMNWg8bQ1rFafHk7Zq1UhKu/view?usp=sharing JB answers these questions: Up to this point, the debates and discussions between brands & retailers around retail media investment have centered around the levels of platform sophistication, the questions surrounding measurement standards and reliability, and of course cost. Are we at a point that we have reached a new echelon, where in the world of retail media we should be discussing a major existential threat to brands…private label? Over the past three years, retailer private label consumer packaged goods (CPG) have seen significant growth, accelerated by changing consumer behavior and economic pressures.What has happened to the share of wallet/stomach that private label commands in the US market? Has private label been changing its game of late in terms of being a credible national brand alternative and if so, how? With this as the backdrop and as retail media networks continue to push to unlock more brand spend, does the industry need to evolve to bring the retail merchants and the media sellers closer together? What must the brand manufacturers do in collaboration or negotiation with their retail customers to realign that balance of power with private label and the value proposition that each player in the shopper ecosystem delivers? What are the levers at the disposal of brands? Looking forward, what trends in CPG national brands and private label are you most interested in following that will transform everything we have covered in our discussion today? Please contribute to the Red Cross Disaster Relief Fund here: https://americanredcross.donordrive.com/campaign/CPG-Retail-Fires CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…

Player FM'e Hoş Geldiniz!

Player FM şu anda sizin için internetteki yüksek kalitedeki podcast'leri arıyor. En iyi podcast uygulaması ve Android, iPhone ve internet üzerinde çalışıyor. Aboneliklerinizi cihazlar arasında eş zamanlamak için üye olun.