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Creating Content That Sells | Laura Higgins
Manage episode 451961656 series 3377832
İçerik Ken Okazaki tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Ken Okazaki veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
People don’t buy from brands. They buy from people they LIKE and TRUST. And in the world of online business, building a strong personal brand is non-negotiable.
In this episode, Laura shares the content strategy that took her from broke uni dropout to a multi-million dollar business owner before 30! We're talking Instagram tactics, the power of storytelling (why people connect with stories, not sales pitches!), and why being relatable beats being "perfect" every time.
We also covered:
- How rebranding transformed her business in 1 year
- The ONE thing she focused on that helped her business triple in size
- What “main character energy” means for YOUR brand
Plus, Laura shares her one question that will transform how you approach content creation.
You don’t need fancy ads to grow. Just strategy, the right steps, and a little sense of humor. Watch the full episode now.
Book mentioned by Laura Higgins:
Donald Miller's book "Building a Story Brand" https://amzn.to/4eATBEP
Follow Laura Higgins at:
https://www.instagram.com/laurahiggins
https://laurahiggins.com
https://www.youtube.com/@laurahigginsofficial
https://www.facebook.com/lalasocialclub.co/
https://au.linkedin.com/in/lauramelodyhiggins
Follow Ken Okazaki at:
https://www.instagram.com/kenokazaki/
https://www.youtube.com/c/KenOkazaki
https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw
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