TCL082 - How to measure the success of Coaching

The Coaching Leader - by IntelliCoach

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How do we know that coaching is actually worth it? After all, it's costly: there is time and often also financial investment. Today, I share a way how we can make measuring effects easier!

I actually use the thinking model that I introduce in this episode with pretty much any individual and corporate coaching and/or training client. It's powerful and it helps structure ideas!

It's based on 5 levels of results:

• Preference Needs: At this level we measure surface-level reactions and immediate post-session impressions. Think of smile sheets.
• Learning Needs: This level is about measuring how an intervention improved understanding, comprehension and knowledge in a field. Think of spaced of 'before' and 'after' surveys.
• Performance Needs: This level is about the expected change in actual behavior. We focus on how people do things differently. Think of observations.
• Business Needs: Organisations (and individuals) chase goals. At this evaluation level, we work to establish how the intervention improved actual business KPIs, such as retention, productivity.
• Payoff Needs: Any organisation wants to make sure that there is a Return On Investment. With a bit of work, this can be established!

In the episode, I share examples for all 5 levels, based on a realistic scenario. My take? Coaching effectiveness can absolutely be measured; it just takes a bit of intentional work to set it up!

Enjoy the episode!

References:

• Kirckpatrick Training evaluation model: https://www.kirkpatrickpartners.com/the-kirkpatrick-model/
• Book: Measuring the Success of Coaching: A Step-by-Step Guide for Measuring Impact and Calculating ROI https://www.amazon.com/Measuring-Success-Coaching-Step-Step/dp/1562868233

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