Emily Silver (Dick's Sporting Goods) | A Brand That Believes That Every Consumer Is An Athlete The CMO podcast

İçerik Gallery Media Group and Jim Stengel tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Gallery Media Group and Jim Stengel veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.

The CMO Podcast »
Emily Silver (Dick's Sporting Goods) | A Brand That Believes That Every consumer is an Athlete

3d ago 49:31

Paylaş

MP3•Bölüm sayfası

Today's guest on The CMO Podcast is Emily Silver, the SVP and Chief Marketing & Athlete Experience Officer at Dick’s Sporting Goods, the $13 billion-by-revenue retailer. Dick’s was founded by Dick Stack in 1948 with his first product line, a bait and tackle. Today, Pittsburgh-based Dick’s Sporting Goods has more than 850 stores and a variety of other experience centers and platforms, all focused on sports. Think Golf Galaxy, Public Lands, Moosejaw, and others.

Emily has worked at Dick’s for about 18 months, after spending over 16 years at PepsiCo, in about nine different roles. This is Emily’s first CMO role; her CEO, Lauren Hobart, was appointed Dick’s CMO in 2011 and previously held that role for a few years. Emily graduated from Brandeis University with an MBA from Yale, before starting her career working on political campaigns. On this episode, she speaks to the incredible lessons from those early experiences and much more. Tune in for a conversation with a CMO that believes in the athlete in all of us!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

330 bölüm

#Entrepreneur Interviews #Nike #Apple #Target #Coke #Walmart #Gallery Media Group #Business #Entrepreneur #Careers #Marketing #Chief Marketing Officers #pJim Stengel #Leadership #Digital Marketing #Brand #CMO