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#113 The Secret of Using Evergreen Content To Triple Lead Generation
Manage episode 334768048 series 2965582
İçerik Julie Guest tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Julie Guest veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Did you know that every marketing dollar you invest in your business can be divided into two categories - it's either "marketing gas" - meaning you blow through it, like a tank of gas, and once it's used up, it's used up (for example any of your paid media costs are marketing gas - the cost of running your ads on Facebook etc.). Or the second category is money used to build out your marketing engine - just like a car, the bigger the engine, the faster you'll go. This podcast episode focuses on helping you build your Marketing Engine by using evergreen content - marketing tools that you can use again and again for years to come.
In your business, you need to invest in both a marketing engine and marketing gas - not just marketing gas (which is the #1 mistake made by small businesses).
Want to learn more about a marketing Engine vs Marketing Gas? Listen to this episode
https://www.clientstampede.com/podcast/episode-96
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