#106 The REAL (surprising) reason prospects are pushing back on your pricing
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"We can't afford you"
"Wow, you're expensive"
"We don't have the budget for this"
"I need to think about it"
"Can you give us a discount?"
If they do, they're not actually telling you that they can't afford you (I explain why in this episode). What they're doing instead, is giving you some very valuable feedback about your business that you need to pay attention to and fix quickly... listen to find out what!
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