E37: Overcoming Imposter Syndrome while Building Your Thought Leadership Brand

THE CAMPFIRE CIRCLE | thought leadership, brand storytelling, personal brand, Linkedin marketing, visibility

Imposter thoughts stop so many impactful entrepreneurs and executives from getting visible and building their thought leadership – especially on a platform like LinkedIn.
But the most effective and long-lasting way to build trust and community as an expertise-based small business is to SHARE that expertise publicly, imperfectly, clearly, and proudly!
In this solo episode, I outline Dr. Valerie Young's five flavors of imposter thoughts and how they specifically show up for mission-driven humans building their thought leadership brand. More importantly, I share actionable reframes you can practice to build new thoughts in the moment and serve your people in a deeper way.
“Showing up with love and positive intention is enough, because the reader, the ideal client, the beloved human being I am trying to reach does not need me to be perfect, they need me to be ME. That’s all I can give to them, and that is enough.”
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
Want the first chapter of the Thought Leadership Clarity Course - for free? Click here to grab your copy.
Catch up on these previous episodes of The Campfire Circle about imposter thoughts:

• Episode 8: Using Narrative Therapy to Reframe ‘Imposter Syndrome’
• Episode 17: Practicing Inclusion on Purpose with Ruchika Tulshyan
• Episode 25: Four Barriers to Visibility on LinkedIn (and How to Overcome them)
• Episode 32: Beat Imposter Thoughts and Content Blocks With a High Five File

Check out Dr. Valerie Young’s book The Secret Thoughts of Successful Women.
Check out this article 'The Impostor Phenomenon' in International Journal of Behavioral Science by Jaruwan Sakulku and James Alexander
You can find Marques Brownlee’s tweet I mentioned about his very first video here.

In this episode:
[03:21] Dr. Valerie Young's 5 “types” of imposter syndrome
[04:15] Overcoming perfectionism as a thought leader
[08:59] You don’t have to be a natural genius on LinkedIn
[11:27] Expertise doesn’t mean knowing everything
[14:10] There’s no “I” in thought leader (lol)
[17:47] Is this about doing “enough” or being “enough”?
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Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co