FOUNDER ON THE COUCH: Peta Shulman Grew Her Business By 600% in 2021 Without Burning Out

The Business Psychology Hotline

Peta Shulman is living proof that you can have insane success in your business or career, without grinding 14 hours a day, constantly over-delivering & people-pleasing, leading to the kind of stress & anxiety that makes you want to tear your hair out.

Peta joins us for this episode where we explore the 5 underlying psychological strategies that helped her business - GoodnessMe - gross a million dollars in its first year and grow by 600% last year.

In this episode:

3:05 How a health crisis led to Peta starting GoodnessMe

6:10 Surviving the stressful rollercoaster of running a business

11:25 Peta's core psychological strategy for managing stress in a business crisis

17:10 Peta gets vulnerable about how hard managing people can be

22:09 Steal Peta's strategy for rock-solid confidence

25:36: Why you don't need to grind to grow your business

28:02: The 5 psychological strategies to steal from Peta

This interview is part of our new mini-series: Founder On The Couch, where I, Talya Rabinovitz, Clinical Psychologist, interview trail-blazing female business owners to unearth the psychological strategies they use to power their success - so that you can steal them and grow your business without the stress that makes you want to burn it to the ground!

Make sure you subscribe to the podcast so you can stay up to date with new episodes!

Get a free short training on how to regulate your nervous system at work here: https://www.talyarabinovitz.com/nervoussystem

PS....this isn't therapy & shouldn't be used to substitute individual psychological care.