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How B&Q are building stronger customer relationships and driving LTV through the TradePoint app with Harry Blamire
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In this episode we spoke with Harry Blamire. Harry's current role is Head of Customer Experience at B&Q, having previously held positions at LUSH Cosmetics and LV.
Harry walked us through the process he and his team took to build the TradePoint app and how it's helping to make their customers live better and ultimately drive significant business growth.
During our chat, Harry also revealed how they use key customer insights from NPS, in-app surveys, App Store reviews, and more to drive future app development.
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