Episode 114: Selling the Education Sector with Nicola Lutz

The Business Awards Show

Selling the Education Sector is the latest episode of the Business Awards Show with Nicola Lutz. Nicola is a sales coach in the education sector. She focuses on empowering teams to maximise B2B and direct enrolments in an ethical way, and an efficient yet fun manner. Sales and education appear to be at odds, but Nicola blends commercial sales techniques and processes with the integrity and ethical approach appropriate when dealing with the learning sector and life-altering investment. Nearly thirty years ago, Nicola founded Study Travel to help schools and study travel agencies increase their number of international students and improve the experience for all stakeholders. The business has a leading platform and produces a regular magazine. As if that wasn't enough, she also founded No Fluff, a sales consultancy dedicated to organisations working with international students. Her love of the education sector led her to create her own awards, the inaugural ST Star Awards being held in 2022. Nicola tells us about the Awards weekend that also includes a Conference for attendees. As an expert salesperson Nicola provides some insightful advice to all entrepreneurs on improving their sales process and increasing impact by picking up the phone. Therefore, anyone interested in increasing sales in their business should listen to this episode, and if you run a school or study travel agency it is a must-listen.

{1:31} How Nicola came to the education sector as a sales coach.

{3:03} The work of Study Travel.

{4:10} Launching awards in the education sector.

{5:06} The Awards categories and judges.

{7:34} The Conference and Awards weekend.

{8:18} The final as a networking opportunity.

{9:09} What Nicola looks for in award entries.

{11:55} Why awards matter.

{13:14} The impact of being an award finalist.

{14:00} Nicola's sales tips.

{16:25} Is telephone selling a dying art?

{17:58} How to create a sales process.

{19:42} Nicola's book - 'Spend Less, Sell More'

{21:20} Nicola's speaking events.

{21:33} No Fluff Fest.

{24:03} Nicola's future plans.

Connect with Debbie at: https://thebusinessawardsshow.co.uk

Connect with Nicola: https://www.nofluff.biz/

https://studytravel.network/

Instagram: https://www.instagram.com/nofluff.biz

https://www.instagram.com/studytravelltd/

Facebook: https://www.facebook.com/groups/simplesalesgrowth

https://www.facebook.com/StudyTravelLimited

LinkedIN: https://www.linkedin.com/company/no-fluff/

https://www.linkedin.com/company/studytravel-ltd/

ST Star Awards: https://studytravel.network/star-awards/awards