Standing out in a saturated market with classic products, with Britt Barkwell and Alia Bissett

The Brand is Female

Britt Barkwell and Alia Bissett have impressive careers on their own in fashion. With over two decades of experience combined, they both noticed a gap in the market for shirting-first brands that were classically cool and accessible. Keen on carving out their viewpoint in that niche market, they came up with T.Line, a foundational wardrobe essentials brand that offers elevated and effortless style.

Inspired by the standards set up for men's shirting, the brand was created locally, with all products designed and made in Canada – proving that it is possible to succeed in a saturated and competitive market, such as fashion.

This week's conversation with Britt and Alia is inspiring and eye-opening for anyone looking to start their own business with a twist on classic products and offers.

This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale