What Makes Blogging Different: A Deep Dive into Strategy, SEO, & Connection

The Blogging & SEO Show - Making SEO and Blogging More Accessible, Adaptable, and Achievable for Small Businesses

Welcome back to The Blogging and SEO Show! This week, we’re diving into what makes blogging so unique compared to other forms of content creation, like social media posts, email newsletters, and even podcasting. Blogging isn’t just about SEO or dropping random thoughts; it’s a versatile, long-form content tool that can serve multiple purposes in your marketing funnel.

We’ll discuss:

• The difference between blogging, social media, and copywriting (and why each serves its own purpose).
• How blogging builds on your SEO foundation—think of SEO as laying the groundwork and blogging as designing the house.
• Repurposing content effectively and tailoring it for your blog vs. other platforms (special shoutout to Felly Day from FT Studio for her repurposing expertise!).
• The role of blogs in educating and engaging your audience, helping them see your expertise while meeting them where they are in their journey.
• Why SEO-optimized blogs continue working for you long after you hit publish (unlike that Instagram post buried in your feed).

Plus, we explore how blogging can meet readers at different stages—whether they’re discovering you for the first time, seeking education, or ready to convert—and why it’s a long-term investment in your business success.

Resources mentioned:

Repurposing with Felly from FDStudio here.

Book a free SEO consultation here.

More Ways to Learn & Connect with Me:

Blog: www.thecommamamaco.com/blog

Instagram: @‌commamama.co

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