Elevating the Bike Mechanic Trade with Friar Quade

The Bicycle Media Podcast

When Jason Quade of Abbey Bike Tools manufactured his first tool he had no intentions on creating one of the most south-after tool brands in the cycling world. To this day, Jason puts quality over price point while staying on top of innovations in the bike component market. Many of the tools he’s invented are in the boxes of pro mechanics and are making their way into amateur boxes as well. Much like episode one with Rodeo Adventure Labs, it’s about brand DNA and sticking to the company's roots. To learn more about Abbey’s story visit: https://www.abbeybiketools.com/pages/about-us To check out the legendary Crombie: https://www.abbeybiketools.com/collections/tools/products/crombie-thru-axle-std-handle The Bicycle Media Podcast is caffeinated by the Roasti Coffee Company, a small batch coffee roaster and cafe located in Sherwood Park, Alberta. They are now offering free home delivery in the Edmonton area and free shipping Canada wide on orders over $36! Check out www.roasti.ca for more info or to order. Our theme song is called ‘Old 54’ by Vancouver’s Chris Russell from his 2016 album, Excess in Moderation. Pick up a CD or digital copy at https://chthsuru.bandcamp.com/releases … NOW FOR THE SALES PITCH Bicycle Media is a full-service marketing shop, focused solely on the cycling industry. We rise out of bed to provide website development, video production, graphic design, digital & search marketing services, and much more. We work with bike shops, bike brands, race events, advocacy groups and any other folks with spokes. Contact us at [email protected] to discuss how we can drive sales and community growth for you. Plus learn more about us, including our video reel, at liftvalet.com/bicycle.