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Creating a Better Cereal While Giving Back: Parker Brook Founder & CEO, Lovebird Foods
Manage episode 438361409 series 3280610
İçerik Eva Yazhari and Beyond Capital Fund tarafından sağlanmıştır. Bölümler, grafikler ve podcast açıklamaları dahil tüm podcast içeriği doğrudan Eva Yazhari and Beyond Capital Fund veya podcast platform ortağı tarafından yüklenir ve sağlanır. Birinin telif hakkıyla korunan çalışmanızı izniniz olmadan kullandığını düşünüyorsanız burada https://tr.player.fm/legal özetlenen süreci takip edebilirsiniz.
Parker Brook is a veteran of Big Food, helping bring an array of household-name brands to countless consumers around the world. While working for one of the world’s largest food conglomerates, he hoped to have the opportunity to create change from within; however, it became apparent that profit would always being the driving force behind every decision.
He knew there was a better way. That’s when Parker branched off on his own, launching Lovebird Foods as an alternative to ultra-processed breakfast foods. Tune in as Eva and Ed talk with Parker about his journey to build a better cereal.
Some key takeaways from the episode:
- How Parker’s background in Big Food led to him questioning what food actually is (2:13)
- What it actually takes to launch a food company from the ground up (5:32)
- Why clean ingredients matter to Parker (hint: they’re better for the planet as well as for our bodies) (10:13)
- What the term ultra-processed means in food production (13:34)
- Parker’s thoughts on making healthy food more accessible for families around the world (17:33)
- Why eating healthy can actually cost you fewer dollars as well as fewer calories (19:52)
- Why Parker has committed to donating 20% of Lovebird’s profits to fight childhood cancer — and how that pledge holds him accountable (21:02)
- Inquiring minds want to know: Parker reveals the top industry secret involved in making cereal shapes (37:26)
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