Next Gen Auto Tech School, Liza’s Tips For Pricing Aged Inventory, Swiss Ban On EV Driving?

The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier

Welcome to another great week in Retail Auto as we talk about the newest auto tech school on the west coast and why it’s significant. We also share Liza Borches’ tips and strategies for moving aged inventory, as well as the truth on a rumored Swiss EV ban.

• An new, $22.3M advanced automotive tech school in a northern LA auburn is now open at Pierce college, thanks to a $3.5B California bond measure to invest in facilities that better prepare students for jobs
  • New requirements for being an Auto Tech are rapidly changing and now require a growing number of computer, technology, and programming skills
  • Alex Villalta, associate professor of automotive service technology and a graduate of the Pierce program, says “The students are coming in with laptops instead of toolboxes.”
  • “Northridge Toyota in California hires Pierce graduates,” said shop manager Edward Lujan, who is in charge of everything from recruiting service technicians to ensuring they pass all the certification exams needed to advance. He has been in the service industry for 35 years, all of them with Toyota and Lexus.
• The California New Car Dealers Association awarded $413,000 over the last 5 years to 334 California students to help cover training costs
• We got into the details of pricing aged inventory with CMA owner Liza Borches on Friday’s All Things Used Cars room on Clubhouse with David Long. Here are key takeaways from Liza:
  • Expect diversity. Every store, every team, and every market is going to require a nuanced strategy. However, no matter the nuances, some fundamentals exist.
  • The right end user exists for every car. Moving inventory between your group's stores or out of your network could be vital to selling inventory while retaining more value.
  • Repricing with wisdom. Before changing the price, call every relevant lead to gauge interest. You may be able to sell it with a smaller price drop.
  • "You were right. We have adjusted the price and wanted to give you dibs."
  • 30-day supply. Buying and selling within the same market will allow for greater control (and profits) as the market shifts.
• Posts about Switzerland proposing a ban on using EV’s to stave off an energy shortage gained some steam on LinkedIn and elsewhere, but it’s not as seismic as it seems. As it turns out, there really needs to be an emergency
  • The basis for the reports is the ‘Ordinance on Restrictions and Prohibitions on the Use of Electric Energy’ and notes that ‘level 3’ could include limiting driving to essential travel only such as going to work, doctors, to get food etc.

Hosts: Paul J Daly and Kyle Mountsier
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